See the company behind every prospect.

What buyer profiling means

Buyer profiling means working out whether a company is worth your team's time, and why, before anyone reaches out. In Clean, every prospect is a profile of the company behind it: the reason it's worth reaching, the records behind that reason, and the right people to talk to.

What each profile shows

Open any prospect and the company comes first. Everything on it answers two questions: why this company, and who to talk to there.

• The company: what it does, where it is, and how big it is.
• The reason: why it's worth reaching, in a sentence or two of plain language.
• The evidence: each record behind the reason, with a note on why it counts.
• The people: the right roles, with verified email and phone from licensed providers.
• Warm paths: who in your team's network can introduce you.

How Clean builds a profile

Clean watches records of what companies do: government filings, trade and shipping records, fleet and safety records, company sites, and the trade press. It fills the gaps with its own datasets and licensed company data, matches every record to the right company, then puts that company's signals in order and reasons through them until they add up to a reason to buy. Then it names the people who would make that decision.

Evidence you can check

Every reason points back to the records behind it. For a truck body plant, that might be a building loan that funded, a permit closed out on the new building, and a fiber laser arriving through customs, each with a line on why it counts. Your team reads the evidence before anyone reaches out.

Profiles by industry

The reason on a profile is written for what you sell, so the details change by market.

• Manufacturing: the plant's new building, lines and machines, and the systems it already runs.
• Insurance: the open decision at an employer, business or agency, like a request for broker proposals, a new coverage requirement or an agency that changed hands.
• Legal: the change at a law firm or legal team that gives it a reason to buy, like a combination, a new office or a new technology leader.
• Notary: what a business needs signed, and where the people signing it are.

Where profiles go

Prospects, lists and custom columns sync to HubSpot or Attio, so your team keeps working in the CRM it already runs. Clean connects to LinkedIn, Gmail, HubSpot, Granola, Attio and Instantly.