The language of finding the right buyers.

Plain definitions of the terms behind finding buyers, and how Clean uses each one.

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Last updated September 28, 2026

Prospecting

Prospecting is finding the companies and people most likely to buy from you. Clean does it from what companies actually do: loans, permits, customs shipments, supplier switches and other dated public records.

Warm outreach

Warm outreach is reaching out from a relationship, referral path, buyer signal, prior interaction, or concrete account context instead of a generic cold list.

Warm path

A warm path is a real connection between your team and a buyer: who knows whom, how contacts are connected, and which paths can create trust. Clean shows who can introduce you.

Buyer profiling

Buyer profiling is working out whether a company is worth your team's time, and why, before anyone reaches out.

ICP signals

ICP signals are the facts that show whether a company matches the customers you win most: its industry, size and location, and the records of what it's doing now.

AI SDR

An AI SDR is software that automates parts of sales development, usually prospecting, message generation, follow-up, and meeting booking. Clean doesn't automate outreach. It finds companies with a reason to buy and shows the records behind each one.

Term definitions

Dedicated pages defining each sales term and how Clean uses it.

Trigger eventA trigger event is a dated change at a company that creates a need now: a loan that funds a building, a permit closed out, machines arriving through customs, a large contract won.Signal-based outreachSignal-based outreach times each touch to an observed buying signal, so the message lands when the reason to talk is real.Account prioritizationAccount prioritization is how a team chooses which accounts to pursue first, based on fit and timing rather than list order. Clean turns that judgment into a ranked, evidence-backed order so sellers spend time on the accounts most likely to close now.Intent dataIntent data is the set of signals suggesting an account is researching a problem, usually from ad clicks, page views and content downloads. Clean doesn't use it. Its signals are dated records of what companies actually do.Buying committeeA buying committee is the group of people inside a company who together decide on a B2B purchase. Clean names the people who own the decision at each prospect and shows who can introduce you.MultithreadingMultithreading is the practice of building relationships with several decision-makers and influencers inside a single account rather than relying on one contact. It protects deals from champion risk and matches the way B2B buying committees actually decide. Clean helps by naming several people who own the decision at each prospect and showing who can introduce you.Temporal graph networkA temporal graph network (TGN) is a graph neural network that learns from a stream of timestamped events between nodes. It keeps a memory for each node that updates as events arrive, so when things happened, and in what order, shapes what it learns.Buying momentA buying moment is a dated change at one account that opens a window for a specific kind of purchase, with the timing set by something outside the budget cycle. A usable one names what changed, when, the evidence and when the window closes.Capital expenditure requestA capital expenditure request (CER) is the internal document a company uses to get money for a long-lived asset. It lays out the full cost, the reason, the payback and the alternatives, then goes to whoever can sign that amount.Plant-level targetingPlant-level targeting treats each manufacturing site, the building where parts get made, as its own account instead of folding every plant into headquarters. Each plant gets its own timing, contacts and opening line.

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