Clean and Attio: every prospect you save, mirrored into Attio

How Clean maps into Attio

Attio is built around records, lists, and attributes, and Clean's prospects map onto each. The mapping is fixed, so nobody has to design fields or objects before the first sync.

• Each prospect becomes a person record, linked to a company record for its employer
• Each saved Clean list becomes an Attio list of people with the same entries
• Each custom Clean column becomes an attribute on people, with values written per person
• Standard fields such as name, job title, email, and phone fill the matching Attio attributes
• Prospects that are only a company sync as company records, without a list entry

What happens after you connect

Connecting starts a backfill of everything already saved in Clean. From then on, saving a prospect in Clean pushes that person, their company, and their list entries. Edits in Clean are patched onto the record, and a regular reconcile catches values that changed without a direct edit. About every five minutes Clean reads the people in Attio, so edits your team makes there to a person's name, email, job title, phone, or LinkedIn URL come back into Clean.

Built so Attio stays yours

Attio remains the system your team works in. Before it creates anything, Clean looks for the record in Attio: people by email address, companies by domain, then by the Clean ID it stamped and an exact LinkedIn URL. An existing Attio record is updated instead of duplicated. It never deletes a person, company, or list in Attio, and archiving a column in Clean archives the matching attribute, which you can restore.

• Removing a prospect from a Clean list removes only that list entry in Attio
• People only in Attio come into Clean only when you ask chat and confirm
• Bringing Attio edits back can be turned off on the connection
• Deals, notes, tasks, and custom objects are outside the sync

Where Clean's prospects come from

The records Clean pushes into Attio start from real-world evidence of what companies actually do: government filings, trade and shipping records, fleet and safety records, company sites, and trade press, together with Clean's own datasets and licensed company data. Clean names the people at each company through licensed data providers, and Attio receives them ready to work.

How to connect Attio to Clean

One member connects Attio for the whole workspace. Clean shows what it pushes and what it never does before you pick the Attio workspace.

• Find Attio under CRM in Integrations. Open Integrations in your Clean workspace settings and choose Connect on the Attio row. The connection is shared by the whole workspace.
• Choose the Attio workspace and approve access. Choose Connect with Attio, pick the Attio workspace on the next screen, and approve the access Clean asks for.
• Watch the first sync fill Attio. Clean creates people, companies, lists, and attributes for what you already saved, then pushes new prospects as you save them. The connection page shows the counts and the last sync time.