SolutionsFintech

Start with the right financial businesses

A bank, a payments business and a finance team have different priorities. Clean helps you understand where your financial product fits before your team starts a conversation.

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A business case before a contact list

Focus your research on the financial workflow your product supports.

A market defined by product fit
Distinguish banks and financial businesses from companies buying for their own finance teams. Prioritize the accounts your product can serve.
A useful view of the business
Understand the account's role in the financial workflow and the context your team needs to explain its relevance.
A map of the decision
Research the business owner alongside product, engineering and finance roles. Know which responsibilities still need to be confirmed.

Turn a financial use case into account priorities

  1. 01

    Set the account criteria

    Describe your financial product, who it serves and where it fits. Separate the buyer types your team wants to work with.

  2. 02

    Review the business context

    Check the account research against your product's requirements. Use the supporting context to decide what deserves a closer look.

  3. 03

    Research the decision-makers

    Find the people responsible for the financial workflow and its technology. Prepare questions for the parts of the buying process that remain unclear.

Questions about fintech

Know the account before you make the case.

See how Clean helps your team research financial businesses and the people responsible for the workflow.