Score fit before you score activity.

The direct answer

ICP scoring evaluates how closely an account and buyer match the customers a company is most likely to win, retain, and serve well.

Inputs that matter

Useful ICP scoring combines firmographic, technographic, role, timing, pain, relationship, and proof signals. No single field should carry the decision alone.

• Company size, industry, stage, and geography.
• Technology stack and workflow context.
• Buyer role and decision authority.
• Signals that the problem is active.
• Similarity to closed-won customers.

The signal set behind the score

Clean compiles the subset of 75 buying signals across eight categories that actually predicts fit for your ICP, rather than scoring every account against the same generic checklist.

How Clean uses ICP scoring

Clean uses ICP scoring to prioritize research, buyer profiling, and outreach. The score is paired with source context so sellers can understand the recommendation.

Score is not enough

A score without explanation is hard to trust. The useful output is the reason behind the score, the confidence level, and the recommended next step.

When to update the model

Update ICP rules when closed-won patterns change, a segment underperforms, objections cluster, or a new buyer role becomes consistently important.