Is Clean a replacement for our CRM or enrichment tools?
No. Clean is the judgment and grounded-execution layer that sits on top of the systems you already run. Your CRM, such as HubSpot or Salesforce, stays the system of record, and tools like Clay or Apollo keep doing enrichment and contact data. Clean adds account prioritization, evidence-backed S-through-C scoring, and low-volume grounded outreach. It is not a scraper, a contact database, or an enrichment spreadsheet.
How does Clean score accounts?
Clean profiles every lead against 75 buying signals across 8 categories for under a dollar, then ranks accounts S through C and attaches the evidence behind each score. That makes a rank auditable rather than a black box, so RevOps has a defensible basis for routing and reps have a reason to trust the order. You profile buyers against your own ICP, and you recalibrate as your buyer changes over time.
Will Clean hurt our domain deliverability?
Clean is built to protect deliverability, not strain it. Instead of high-volume sends, Clean runs low-volume, grounded outreach where each message is anchored in your company's knowledge and the buyer's profile. Fewer, more relevant touches put less pressure on sender reputation than templated volume. That keeps your domains healthy and your pipeline trustworthy, which matters when RevOps owns the consequences of a burned domain.
Is Clean an AI SDR?
No. Clean is not a volume-first AI SDR. It is a judgment layer that decides who to work, why now, and what to say, plus grounded execution of low-volume outreach. The difference matters for RevOps: an AI SDR optimizes for send volume, while Clean optimizes for fit, timing, and evidence-backed prioritization. You keep control of the ICP and definitions; Clean does the ranking and the grounded outreach.
How do we get started with Clean?
Clean is in closed beta and onboards a few teams at a time, so access is limited. Once you are accepted, a team is usually live within about a week. Onboarding indexes your company's knowledge, maps warm relationship paths from your team's real relationship graph, and profiles buyers against your ICP. After that, you can review S-through-C rankings with their evidence and run low-volume grounded outreach.
What does Clean need from our team to work well?
Clean works from your existing knowledge and relationships rather than purchased lists. It indexes decks, calls, docs, wikis, and closed-won notes, and it maps warm relationship paths from your team's real relationship graph. It profiles buyers against the ICP you define. The more representative your knowledge and your ICP definition, the sharper the evidence-backed scoring and the more relevant the grounded outreach become.