Integration
Apollo gives your team a contact database, enrichment, and a sequencer. Clean sits in front of it as the judgment layer: it profiles each account against 75 buying signals, ranks it S through C with evidence, and grounds what you say in your own knowledge and warm relationships. You keep Apollo for reach and execution; Clean decides who is worth reaching and why now.
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Clean works alongside Apollo as your selection and grounding layer. Apollo supplies the database and sequencer; Clean decides who to work, why now, and what to say.
Last updated June 15, 2026
The short answer
Clean and Apollo are complementary, not competing. Apollo is a contact database and sequencer that gives you reach and email infrastructure. Clean is the selection and grounding layer in front of it: it profiles each lead against 75 buying signals, ranks accounts S through C, and tells your team who to work and what to say.
Apollo and Clean own different parts of the motion. Apollo is a contact database, enrichment source, and email sequencer; it gives you records, addresses, and the rails to send. Clean is the judgment layer that decides who is worth working, why now, and what to say, then grounds outreach in your knowledge and relationships. Used together, Apollo handles reach and execution while Clean handles selection and grounding.
Apollo can return more accounts than any team can work well, and a sequencer will send whatever you load into it. Clean profiles each Apollo account against 75 buying signals across 8 categories for under a dollar per lead, then ranks them S through C with the evidence behind each score. Your team works the top of that list first and lets the rest wait, so Apollo's volume becomes a prioritized queue instead of an undifferentiated one.
Clean reads the accounts and contacts you already pull in Apollo and layers selection and messaging on top, rather than replacing your database or sequencer. It profiles and scores those accounts, maps warm relationship paths from your team's real graph, and drafts grounded copy you can send through Apollo. You keep Apollo's infrastructure and deliverability work; Clean changes what enters the sequence and why.
Concrete pairings show where the handoff happens. First, an Apollo saved search of a new segment feeds Clean, which scores it S through C so you sequence only S and A accounts. Second, an account replies in an Apollo sequence and Clean surfaces a warm path and the closed-won note that fits, so the human follow-up is grounded. Third, a stalled Apollo list runs back through Clean, which re-ranks on fresh signals and tells you which accounts are now worth a second touch.
Where Apollo and Clean fit in the outbound motion
| Job | Apollo | Clean |
|---|---|---|
| Contact database and enrichment | Yes, core function | No, reads what you already have |
| Account selection and ranking | Filters and saved searches | Profiles 75 signals, ranks S through C with evidence |
| Warm relationship paths | Not the focus | Maps paths from your team's real graph |
| Message grounding | Templates and variables | Grounded in your decks, calls, and closed-won notes |
| Sequencing and sending | Yes, core function | No, hands grounded copy back to Apollo |
No. Clean does not replace Apollo. Apollo is a contact database, enrichment source, and email sequencer, and Clean keeps using that infrastructure for reach and sending. Clean is the selection and grounding layer in front of it: it profiles each account against 75 buying signals, ranks accounts S through C with evidence, and decides what to say. You keep Apollo and add judgment on top.
No. Clean is not a contact database, a scraper, or an enrichment spreadsheet, so it does not compete with Apollo on records or coverage. Clean is the judgment layer that decides who to work, why now, and what to say, and it grounds outreach in your own knowledge and warm relationships. It reads the accounts you already pull in Apollo rather than supplying its own list.
Clean profiles every account against 75 buying signals across 8 categories for under a dollar per lead, then ranks accounts S through C and shows the evidence behind each score. When you bring an Apollo saved search or list into Clean, that flat set becomes a prioritized queue. Your team works S and A accounts first and lets lower-ranked accounts wait, so Apollo's volume is no longer undifferentiated.
Yes. Clean is built to hand grounded outreach back to Apollo, so you keep Apollo's sequencer, cadence settings, and email infrastructure. Clean's role ends once it has selected the accounts worth working and drafted copy grounded in your knowledge and warm relationships. Apollo then handles delivery and follow-up timing. The division is clear: Clean decides what enters the sequence, Apollo sends it.
Clean is in closed beta and onboards a few teams at a time, so access is limited rather than instant. Once you join, Clean indexes your decks, calls, docs, and closed-won notes and connects to the Apollo accounts you work, and teams are usually live within about a week. After that, you point Clean at an Apollo segment and start ranking accounts S through C.
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