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How we think about selling

Records, not rumors.

Intent data tells you someone, somewhere, read an article. A dated public record tells you a company committed money. Only one of those is a reason to buy.

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Last updated November 4, 2026

01

What intent data actually measures

Most intent data is a guess built on a guess: an anonymous visit, matched by IP to a company, scored by a model nobody can inspect. It is noisy on purpose, because noise sells volume. A rep who calls on it opens with a line the buyer does not recognize, about a need they never stated.

02

What a record measures

A building loan, a permit for a new line, a customs shipment of new machines, a switch to a new supplier. Each one is dated, public and tied to a named company. Each one means money is already moving. When two or three of them line up, the company has a reason to buy that you can point to.

03

Evidence changes the first conversation

When you open with the record, the buyer hears that you did the work. You are not guessing at a pain; you are naming a project they already started. That is the difference between a cold email and a relevant one.

  • Name the record and its date
  • Connect it to what you sell
  • Ask about the project, not the product
04

How we use it

Clean reads those records across your market every day, ranks the companies whose records add up against your ICP, and shows the evidence next to every prospect. You decide who to reach. We make sure you are never guessing.

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