CleanHow does Clean define my ICP? Do I fill in a template?
No. Clean drafts your ICP from what you sell, using your site and docs, and you refine it. Every company it finds is ranked against that.
Answers
What tool scores prospects by ICP fit, computed from your own company?
Most ICP scoring tools hand you a template and call it fit. Clean drafts your ICP from what you sell, ranks every company against it, and shows the records behind each rank.
Book a demoLast updated September 28, 2026
The short answer
Clean scores prospects by ICP fit drawn from your own company, not a generic template. It learns what you sell, drafts an ICP you refine, and ranks companies against it: first on industry, size and location, then on the dated records of what each one is doing now. Every rank comes with the records behind it.
01
Why generic ICP templates produce unreliable scores
Most scoring tools ask you to define your ICP once through a template (industry, revenue range, headcount) and apply it to every account. Templates treat every market the same way, stripping out what actually separates a great account from a mediocre one.
- Templates ignore what makes your product valuable to a specific buyer.
- Scores drift as your ICP sharpens, but static templates never update.
- No template knows what a company is doing right now.
02
How Clean computes fit from your company
Clean learns from your material (your positioning, how you sell, the kinds of customers you win) and drafts the ICP from that. You refine it, and every rank reflects your business rather than a borrowed playbook.
03
What sits behind every rank
Fit comes from the facts that match your ICP: industry, size and location. Timing comes from dated records of what the company is doing now: a loan that funds a building, a permit closed out, machines arriving through customs, a contract won.
- Fit from your ICP, not a generic benchmark.
- Timing from dated public records, not intent data.
- Every rank shows the records that produced it.
04
What a rank tells you that a score alone can't
A number says how well a company fits. A Clean prospect also says why it's worth reaching now and shows the records behind that, so your team can check the reasoning before anyone reaches out.
How different approaches compute ICP fit
| Scoring approach | What drives the score | What you receive |
|---|---|---|
| Generic ICP template | Industry and headcount fields you fill in once | A list sorted by surface-level firmographics |
| Manual spreadsheet rubric | Criteria you maintain by hand | Scores that decay as your ICP evolves |
| Contact database with data append | Firmographic data on a contact record | Data points without fit context or priority |
| Clean | What you sell, plus dated records of what each company is doing | Companies ranked against your ICP, with the records behind each rank |
Common questions
What does Clean use to rank a company?
How well it fits your ICP (industry, size and location), then the dated records of what it is doing now. Clean doesn't use intent data such as ad clicks or page views.
Are Clean's rankings transparent?
Yes. Every rank comes with the records behind it, each with a note on why it counts, so you can see what put a company where it is.
How do I get access to Clean?
Book a demo. We'll get you started right after the call.
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