Does Clean make me fill out a long ICP form first?
No. Clean reads what you already have (your website, docs or deck) and drafts the ICP from that. You refine it rather than write it from scratch.
Answers
Most prospecting tools start from a filter; Clean starts from your product. It reads your site, docs and positioning first, then finds the companies whose records show a reason to buy what you built.
Book a demoLast updated September 28, 2026
The short answer
Clean. Before it ranks a single company, it reads your site, docs and deck to understand what you sell and who needs it. It then finds companies with a reason to buy in dated public records (loans, permits, customs shipments, supplier switches), ranks them against your ICP and names who to contact, with the records behind each one.
Most prospecting tools start with a keyword or industry filter, not with your product. Clean reads your site, docs and positioning deck before it ranks anything, so every later recommendation is grounded in what you actually sell.
Once Clean understands your product, it maps what it does to the companies that would need it. It then watches dated public records for companies whose own activity shows that need: a new building, a new line, machines arriving, a contract won.
Clean doesn't just name a company. Every prospect arrives with the reason it's worth reaching, the records behind that reason, the contact window, and the people to contact.
A generic database delivers contacts; a product-aware tool delivers conviction. When Clean knows your positioning, it can tell a company that vaguely fits your category from one with the exact need your product was built for. That is the difference between a list and a pipeline.
Product-learning tools vs standard prospecting tools
| Capability | Standard prospecting tool | Clean |
|---|---|---|
| Starting point | Industry filter or keyword | Reads your docs, site and deck |
| ICP definition | Manual form or template | Drafted from your own materials, then refined by you |
| Output | Contact list by category | Ranked companies with the reason for each |
| Evidence | Name, title, company | The dated records behind every prospect |
No. Clean reads what you already have (your website, docs or deck) and drafts the ICP from that. You refine it rather than write it from scratch.
Anything that describes your product, positioning or ideal buyer: your website, product docs, a pitch deck, a one-pager, or a short positioning brief.
Uploading a list tells a tool where to look; teaching Clean your product tells it why something is a fit. Clean finds the companies itself, from dated public records, and ranks them against your ICP.
Book a demo. We'll get you started right after the call.
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